Do you need to spend hours travelling to every meeting?
Consider using an online video chat application like Skype. It’s free to call other users and a great way to stay in closer contact with clients all over the world.
The ‘secret’ to successful marketing communications lies in understanding your sales process, and the psychology behind why your customers buy (or do not buy) from you.
To understand your sales process you need to consider how you sell your product or service. Any sales professional will tell you that no marketing tool or supporting sales patter will help to close a deal if your offer doesn’t suit the customers ‘needs’. To truly understand customer needs, you need to put yourself in their shoes and ask ‘what do they want from the deal?’
Thanks to Deborah Carlier for this suggestion (and we hope you enjoyed the Hotel Chocolat prize!). Deborah’s suggestion struck a chord with us, as it’s something we frequently see clients struggling with.
We’ve all sat through meandering PowerPoint presentations which leave us feeling uninspired (if not asleep!). So what makes a good presentation? Here’s some key pointers:
Essential Marketing is the company bhehind Essentials Guide. We are a creative consultancy who designs the marketing tools which help businesses redefine their competitive advantage, communicate clearly with their target market and focus on growing sales.
To find out how you can make these tools work harder for your business, give Ryan or Eva a ring on 0117 907 9930 or drop us an email.
Click below to see what’s been inspiring the Essential Marketing team this month.
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